Digital Marketing Specialist - CA (Contract, Pleasanton, CA)

Description:

Roche is looking for a Digital Marketing Specialist in Tucson, AZ and Pleasanton, CA. It is a 4+ months contract on W2 with a possibility of extension and full time conversion. 

Please email your Resume attached as a Word Doc along with your desired Hourly Rate, your current location, visa status and date you are available to start a new position. Please make certain your resume clearly details your experience with the skills required for this requirement.

Also please provide a brief writeup about why you are a match for the position that can be passed along to the manager. If you have worked at Roche or Genentech in the past please provide your previous managers names, so they too can be passed along to the hiring manager.

Duties               
 

  • Manages the landing pages process. This includes creating the landing pages by using marketing automation tools; managing the implementation of tactical tasks associated with personalized landing pages, lead capture forms, and advanced dynamic content in email campaigns and lead scoring rules.
  • Handles the tactical development and deployment of forms and landing pages tied to campaigns.
  • Owns and drives repeatable demand and nurturing programs to move prospects through the marketing and sales pipeline as well as drive user activity among those who use the company's websites and e-commerce channels.
  • Proactively identify opportunities to leverage automation to improve marketing effectiveness, including audience segmentation, program and process optimization, reporting and analytics.
  • Evaluate and implement third-party solutions to meet the needs of the Global Marketing team’s initiatives.
  • Analyze the multi-channel campaign outcomes, create reports and dashboards, and use performance data to drive recommendations for changing channel priorities and testing tactics.
  • Collaborates with others in marketing and sales to utilize the websites as a strategic demand generation tool, driving conversion from visitors to leads.
  • Evaluate and implement third-party solutions to meet the needs of the Global Marketing team’s initiatives.
  • Report monthly project updates against identified project KPI and cost metrics and key learnings from Google Analytics and Site Catalyst in order to recommend improvements. 

Skills              

  • 3+ years’ experience working on a variety of web marketing campaigns with a strong emphasis on direct marketing and demand
  • Generation operational creation, tracking and execution in a B2B international technology company.
  • Hands-on proven experience using marketing automation solutions (Eloqua and/or Marketo).
  • Strong understanding and execution skills of demand generation, lead lifecycle, lead nurturing and lead management.
  • Strong project management skills and ability to juggle multiple initiatives simultaneously.
  • History of being a hands-on, individual contributor.
  • Proven knowledge of key marketing principles and the creative development and execution process.
  • Process and task orientation with strong attention to details.
  • Analytical skills with direct experience with Google Analytics/SiteCatalyst, spreadsheets, databases, or other similar systems
  • Demonstrable business acumen, determination, self-starter and teamwork values.
  • Education: BA/BS degree in Communications, Marketing, Advertising, or equivalent technical degree and/or a combination of education and related experience.

Keywords:

digital marketing, google analytics, seo, global marketing, marketo, online marketing, web marketing, seo web content, direct marketing, eloqua, site catalyst, marketing automation solutions, marketing specialist, marketing campaigns, online campaigns, web campaigns

Skills:

digital marketing, google analytics, seo, wealth management, global marketing, marketo, online marketing, web content, direct marketing, digital campaign, marketing automation solutions, marketing specialist, marketing campaigns, online campaigns
Please review all application instructions before applying.

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